EPWP Communications is guided by the Communication Task Team Report (COMTASK) of 1996/97 and revised in 2009/10.

EPWP Communications recognises the following principles:

• citizens must be able to access information on opportunities and benefits created through EPWP Programmes;
• communication is necessary to ensure that government is responsive to the information needs of its citizens; and
• communication brings about a relationship of understanding and trust between the Programme and all its targeted audience.

EPWP Communications aims to:

• create an awareness about EPWP;
• promote visibility about the role and deliverables of EPWP;
• educate and inform the public;
• ensure informed media coverage;
• showcase the achievements of the programme and highlight the impact the Programme has on the poor and unemployed;
• showcase partnerships with the non-state sectors; and
• build a recognisable EPWP identity and brand.